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The Shopinion turns the moment after a purchase into honest, useful feedback — for the next shopper, and for the store.
Reviews are broken. Most are a blank box nobody fills, the angry few are unverified, and stores are left guessing what to fix. We built The Shopinion to change that: a friendly AI host that draws out the full story in a minute, where every review is tied to a real purchase and moderated according to our published guidelines.
The result is feedback people actually trust, and that stores can actually act on. It is the review platform we wished existed as shoppers — and the one retailers deserve.
Shopinion is operated by the team behind Magistry (Nyland Group B.V.). Reviews are collected and moderated according to our published guidelines.
Every review is tied to a real purchase, and reviews are moderated according to our published guidelines.
We would rather have a true two-star than a fake five. Rewards are never tied to sentiment.
The AI exists to help shoppers be heard and stores to learn — not to manufacture reviews.
Emails verify purchases and are never shown publicly. You control the name on your review.
We’re a small team obsessed with making feedback fair — for shoppers and the stores they buy from.