About

Every shopper has an opinion. We make it count.

The Shopinion turns the moment after a purchase into honest, useful feedback — for the next shopper, and for the store.

Reviews are broken. Most are a blank box nobody fills, the angry few are unverified, and stores are left guessing what to fix. We built The Shopinion to change that: a friendly AI host that draws out the full story in a minute, on an independent platform where shoppers can be completely honest — and where every review is tied to a real purchase.

The result is feedback people actually trust, and that stores can actually act on. It is the review platform we wished existed as shoppers — and the one retailers deserve.

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Independent by design

Reviews are published on a neutral platform. We are on the shopper’s side, never the store’s.

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Honesty over vanity

We would rather have a true two-star than a fake five. Rewards are never tied to sentiment.

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AI that serves people

The AI exists to help shoppers be heard and stores to learn — not to manufacture reviews.

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Privacy first

Emails verify purchases and are never shown publicly. You control the name on your review.

Built for honest commerce

We’re a small team obsessed with making feedback fair — for shoppers and the stores they buy from.